Memorable Codes: Use short, easy-to-type codes (SUMMER20, WELCOME10, not X7k9mP) Clear Naming: Make codes relate to the campaign or discount (NEWYEAR = New Year's offer, LOYALTY = loyalty reward) Track Usage: Monitor "Usage" column to watch coupon popularity and hit rate Set Limits: For limited-time campaigns, set both dates (Starts At / Expires At) to clearly scope promotion window Use Max Uses: For tiered discounts or limited inventory, set max uses to control cost/inventory impact Restrict When Needed: Use product/client restrictions to target promotions precisely and control margins Plan Ahead: Set start dates for future campaigns, not just current date Test Before Launch: Create coupons and test at checkout before announcing publicly Archive Old Coupons: Delete expired coupons to